If you are not currently using Twitter for business and marketing in Los Angeles, you should definitely consider doing so. Twitter is a great social media platform where anyone with an account can create a short message and send it to anyone who subscribes to you. These messages are only about 140 characters long and are considered tweets. Tweets can also include links to blogs, websites, documents, videos and more. When someone is interested in your page, they subscribe or follow your account from theirs so you are always connected. Users can then re-tweet your tweet so their followers can see them, as well.
How Twitter is Different from Other Social Media
Twitter is considered a microblogging tool as users create short messages, though it does have some features similar to other tools, including Facebook, Pinterest and YouTube.
Facebook includes status updates and Twitter is similar to a short Facebook status, though Facebook has different filters as to how can see the feed. Pinterest is a social media platform that shares pictures and Twitter will allow shared photographs, though you can also converse around the image.
Presenting Your Brand for Marketing Purposes
Los Angeles companies will want to create a Twitter account and present their brand by telling their stories to the community. You will likely have other marketing tools, such as Facebook and Pinterest, so your Twitter account should be similar in look and feel as your other tools so that people can easily identify with your business and help build trust of your brand.
To start, you will need to create the name of your account, which should be the same as your Los Angeles brand and other online tools. However, if you are marketing yourself, a personal name usually works best or your business name. Because many will be accessing your feed on mobile phones, make sure that the name is easy to type.
Images
While you can Tweet any image you want, your profile image should matter to others and be similar with other online media. You can create a better story by using both profile headers and photos. Many people choose to create a profile header using their logo or something that shows their niche at work and then use the profile photo to put out a personal photograph so that customers and followers can see a personal touch.
