In Illinois, attorneys need an undergraduate degree, a law degree, and to pass the Bar exam. Altogether, this takes at least eight years on average. With so much specific training, attorneys are best off spending their time practicing law, not marketing their law firms to draw in more interest; a digital marketing agency for lawyers best handles these concerns.
Local Practitioners Need to Geo-Target Appropriately
The cost of pay-per-click advertisements is determined by auctions. PPC advertisement auctions for keywords related to law, especially personal injury suits, can cost upwards of $100 per click. One way to save money on these ads is to geo-target correctly. Most clients aren’t willing to travel very far. You can figure out exactly how far they’ll travel by conducting local market research. Virtually all competitive PPC ad platforms offer targeting tools that are easy to use – market research should be the most difficult part of this process.
Calls Mean the World – Prioritize Them
Every digital marketing agency for lawyers prioritizes calls over clicks. Oftentimes, they build sales funnels that initially attract potential clients by having their blogs or web pages rank high on search engines for relevant keywords. From there, these agencies make firms’ phone numbers or chat functions painfully obvious to visitors, increasing the likelihood of phone calls and, ultimately, getting clients around Chicago in the first place.
Clarify Your Competitive Advantages
In order to achieve success from digital marketing as a law firm in Chicago, you should emphasize your firm’s competitive advantages on your website, social media, PPC ads, and everywhere else imaginable. Including even just a couple of lines in pieces of content marketing is enough to accomplish this goal. Take time to work with Forward Lawyer Marketing, the best law firm web design company for your needs.
