Businesses of all sizes attend trade shows to exhibit their products and services. They are the one place the mom-and-pop shops can compete with the larger companies on even ground. If you run a small shop and want to participate in trade shows but don’t have the resources to afford large, elaborate displays, tabletop trade show displays offer the same effect for a much lower cost.
Effective Message
The main goal at a trade show is to get your brand out there, making consumers aware you exist. As long as your displays are appropriately designed with bold colors and solid messages, they will draw consumers in. Once they enter your booth, it is the salespeople who do all the work actually selling the product or service. The displays are simply a way to gain the attention of the consumer, whetting their appetite and making them come in to find out more.
Make it Yours
Tabletop trade show displays can be customized just like the larger displays. You choose the shape, style and color to make it fit in seamlessly with your company’s existing image. Companies that do not choose colors, images and logos that fit within their brand only serve to confuse consumers. When you make everything flow together, it gives consumers a seamless image of your company, allowing them to recognize you wherever they go.
Customize
One of the largest benefits of tabletop displays is the ability to customize the message for each trade show. If you attend many events, you might have a tailored message for each one, depending on the market the show focuses on. Take the time to think about your target audience and the message you want to send before creating your display for each show. Every market has a different angle. You will do best to cater to the individual markets at each event.
Small companies do not have to get overwhelmed at the thought of competing with larger companies at trade shows. There are many effective ways to market your business on the same level without having the budget a large company possesses. Portable Tabletop trade show displays offer an effective yet affordable method to advertise your product or services and gain the initial attention of consumers, drawing them into your booth. Once they are in, you have the same chance as the larger companies to gain their business, putting you on even ground.
For more information about how tabletop trade show displays can benefit your small business, visit us
