As you plan your appearances at tradeshows, it is important to make sure you make the most of your experience there. Companies that don’t work enough ahead of time, during and after the event will more often suffer failure and won’t see the benefits of attending these shows. Whether you are ordering new portable tradeshow displays and exhibits or you are simply preparing for your next show, it is important to avoid the common mistakes to improve your chances of success.
No Research
Some businesses think the tradeshow organizers take care of all the issues relating to the target market. While a tradeshow has a good chance of bringing in a highly targeted market, this doesn’t mean you don’t have to do any of the research required to understand that market. If you want your booth to attract attendees and leave a good impression with them, you need to understand what they are looking for and what they want to see as you design your booth and displays.
Pre-Show Marketing
Many companies put so much focus on creating their portable tradeshow displays they forget about the pre-show marketing. While you will gain access to a targeted market at the tradeshow, it can be beneficial for you to make use of pre-show marketing tactics as well. Post about your attendance on your company website and blog; alert your social media about your attendance; and send out an email to your mailing list. All these aspects of marketing will help you attract a larger audience.
Display Mistakes
It is easy to make mistakes when you are designing your portable displays. For instance, if you are looking to get a real bargain for your display, you could end up with something that is poor quality that will make your business look cheap instead of portraying the image you desire. Another common mistake is to repeatedly use the same display year after year without updating it. This will lead to a stale display that is going to lose its effectiveness over time.
Attending a tradeshow is a lot of hard work. Not only do you need to design portable tradeshow displays for your booth, you also need to avoid making some of the most common mistakes that can cost you leads and attention. Make sure you do your own research on the target market and participate in marketing before the show so everyone knows you will be attending. Finally, make sure you understand the mistakes you should avoid with your display design and booth for the greatest impact.
To learn more about what you need to do before a tradeshow in addition to planning portable tradeshow displays, visit us.
