While LinkedIn may not have the reach that Twitter and Facebook have for general social media users, for any B2B professional, it has proven to be an invaluable tool for marketing. If you have ever wondered How to Use LinkedIn for Marketing, feel free to use the information supplied here and see what the platform can do for you to ignite your business.
LinkedIn may feel a bit stuffier and less trendy than the other social networks. However, when you consider the fact that over 313+ million business professionals are on the site, there is no question that it definitely has something to offer when trying to market your services or products to other businesses.
If you want to get the most possible from LinkedIn, you need to do more than simply create a page. It is necessary to become actively engaged. This process starts with developing an engaging personal profile.
How you can Supercharge Your LinkedIn Profile
It can be extremely tempting to simply fill in your profile on LinkedIn and then leave it alone; however, this is a huge mistake. You need to be sure that you share status updates just like you do on Facebook, but not personal updates that you put on Facebook. These types of updates need to be in reference to the various projects that you are currently working on, customer testimonials and other business related links. When you post status updates, they should reflect your expertise in some way. Further, they should provide valuable information to your LinkedIn network.
You should also encourage others to endorse and reccomend you. This means that they are vouching for your expertise in a certain area. This can be anything from digital strategy all the way to web design. You can get endorsements and recommendations with one of two different methods. You can either ask your clients or colleagues to endorse or recommend you or simply endorse your contacts. Generally people will reciprocate when you make the first move.
Another key area of influence can be your Company page on LinkedIn.
Company Page Expansion
Once your profile is completed and updated on a regular basis, you can begin to develop your company page. This will include creating the page and then becoming an administrator on it. Once permission is granted, you will need to write an overview for your company, and begin to add the services and products that you offer. LinkedIn offers various ways to market your company. You can take advantage of offerings such as Showcase page development, in-feed advertising and targeted campaign delivery across LinkedIn.
LinkedIn Groups and related activity is a key to strong sales networking on LinkedIn.
LinkedIn Groups are the place to develop relationships with prospects, influencers and targeted media. You may also want to consider setting up a LinkedIn Group, which can be on any topic you desire. These are both excellent ways to build a list of new contacts and nurture your relationships with others.
The above mentioned tips are just a sample of what you can learn from Jasmine Sandler, Global LinkedIn corporate Sales and Marketing trainer. Visit the website, her Blog and online shop for LinkedIn articles, posts, whitepapers, webinars and books she has written and published.
