Chances are that you’ve never considered looking into setting up a virtual trade show booth, since you’ve traditionally showcased all of your goods and services in a physical location. Considering travel difficulties and an increase in the sheer number of remote workers in the economy today, a larger number of people are starting to attend virtual conferences than they ever have in the past. Potential clients who find themselves in an inconvenient location can now attend these shows without worrying about how they’re going to get to them.
Technology enthusiasts have been setting up similar showcases for some time. So-called phone freaks were using conference and party lines to help interested individuals learn more about different communications technologies that they otherwise would never have gotten the chance to use. Engineers and other professionals weren’t normally able to rely on these channels as a way to reach a large number of people because of technical barriers to entry.
Now, however, it’s easy for anyone with a browser and some basic virtual reality equipment to visit a virtual trade show booth. That’s given technologists the freedom to reach a very large audience, many of whom wouldn’t otherwise have ever even given thought to attending an in-person technical conference.
Some individuals might be interested in attending a virtual event merely for the novelty of it. These represent a large mass of people who may not even realize what certain technological solutions could do for them. As a result, engineers are working to help users from all walks of life discover new gear using this emerging technology.
