If you are doing a one-time event or are planning on attending many conventions and tradeshows, your company will greatly benefit from custom displays. Marketing tactics now are still utilizing the power of word of mouth, but much of the communication has switched to the online platforms. People who visit your display and are impressed by the design and structure, are more likely to remember your brand and post about it on social media. Let’s walk through what the process of getting a custom display for your company entails. Luckily, you will not have to start from scratch. Exhibit companies will help you with every step because they are experienced with all aspects of custom displays. You will be able to build a sensory experience for people who promote your company vision and make a strong brand message.
Step One: The Design
Exhibit companies have many different custom displays already created, or they can fabricate new ones that are outside the box. You can rent or buy your designs and have them stored by the exhibit company. Another part of this process is the set up and breakdown. If you don’t want to do it yourself, you can have your design team service technicians do it for you. It’s good to browse a portfolio of different structures and think about what your target audience would respond best to.
Step Two: Graphics
All great custom displays require incredible graphics. This is where the magic comes in and transforms the metal and structure into a temporary world of all things related to your company that are built around your message. This is a great way to be bold and show the thought and work behind your company. Think about how much better your company will look with all matching graphic designs throughout your booth compared to a table with one banner. Graphic design is an art, and you need to leave this one to the professionals.
Step Three: Lighting
No custom displays are complete without well-planned lighting. There is a lot that goes into properly lighting your display. An exhibit company will work with you to figure out where to point the lights, how strong the bulbs should be, how long your chords should be and how to manage the overall load capacity of your booth. Technicians can seamlessly hide the wires and set lights inconspicuously so people’s eyes are drawn to different parts of your display naturally.
Step Four: Audio Visual Effects
All great custom displays incorporate innovative audio visual effects. Think about how people love to interact and learn through fun games. People love to push, pull, step, experience and play. Successful custom designs offer an experience that gives people an activity to accomplish. Conventions like the Biohacking Convention had oxygen tanks you could lay in, heart rate monitors with exercise machines, gyrotrons and electromagnetic frequency generators. Think about ways to make your display interactive with touch screens, videos, and information that will be customized and valuable to each person. It’s nice to have music that matches the feeling you want people to have at your booth as well, keeping in mind that it shouldn’t be too loud. This is your opportunity to get your company brand message across through videos so you don’t have to explain what your product is to every person who walks into your booth, as well. It’s essentially like duplicating yourself. Remember, a small screen isn’t as effective as a larger screen that more people can see.
Step Five: Optional Furniture, Carpet and Other Accessories
Depending on your budget, you may want to think of other accessories that will create the world around your brand. If you want people to come to your display and relax, think about adding carpet and furniture that fits your overall design theme. The exhibit companies have options for you to choose from and will help you decide what makes sense for your overall brand message. Think outside the box about what would make a memorable experience for people. Samples are always a big hit, and people are more likely to come by for free stuff. Plus it attracts people to your booth if you give out large bags or items that are eye catching for other people to carry around the convention. If there are ten thousand vendors, your free giveaways and graphics need to be eye catching and connected to what people are curious about. Make your samples relevant to the theme of the convention and the people visiting. To know more contact Structure Exhibits.
