Working and winning at the social media marketing game is tough. It requires a certain savvy strategy to be employed so that the marketing efforts do not seem contrived. This is where many companies fall short. Their marketing plans are too transparent. By infusing social media, Jacksonville companies can build a loyal consumer-base. Here are a few strategies to consider prior to employing a full-fledged online marketing plan.
Prepare a Strategy
In order to propel business through marketing with social media, it is essential to have a solid marketing strategy in place. Planning this can be tedious, however the end result will be an eventual boost in sales. The one thing to understand is that this type of strategy will not happen overnight. It requires building relationships and trust in your supporters. It also requires time, effort and dedication, if you intend to do this alone.
The Rule of Thumb
When it comes to posting, there is a formula to making the content engaging. First, you cannot simply post about you all of the time. Second, incorporate links to landing pages and blog posts. Finally, most of the content should be infused from other sources. This is known as the 10-4-1 rule to social media marketing. This breaks down to 15 posts, 10 of which are to relevant sources and the other 5 are to your website or blog. It cuts down on the “me-me-me” overload that often accompanies this form of marketing. Unfortunately, many people do not have a solid understanding of this rule.
Get Your Team to Help
The thing about small businesses is that they may not necessarily have a sales team in place. And if you are a very small start-up, your primary concern is quite possibly centered around making sales quickly. When launching and carrying forth your marketing efforts, it is essential that you get a sales team together that can aid with propelling the marketing and closing the sale. The sales team can post some of your content to their social media sites in order generate interest in your product or service and eventually close a sale.
Just like anything else in business, your product is supposed to provide a solution to a consumer’s need. For additional information, take a look at.
