A catchy bar sign can make the difference between whether a person passing by on the street and who wants to get drunk chooses to walk into your bar or keeps walking down the block to find a more appealing prospect. Investing in the perfect Personalized Bar Sign can be a smart and shrewd business choice. Read on to find out how a great bar sign can bring you business.
What is the Perfect Personalized Bar Sign?
Signs are all about marketing, and bars are no difference. When creating a bar sign, keep your target audience in mind. A Personalized Bar Sign should reflect the personality of your bar. If your bar has a manly, masculine vibe, choose a sign which reflects this, perhaps with tough manly men showing off their biceps.
The sign should indicate to passersby what type of atmosphere they are likely to find inside. This is especially good for themed bars. If your bar has a Wild West saloon feel, clearly planting the words “cowboy” or “cowgirl” on the sign along with the image of a saddle, some playing cards, or a gun can attract clientele who are fond of shootouts and Sergio Leone music. If your bar is Latin influenced, a bull on a sign will attract fans of Spanish culture. Those seeking tropical fun will be lured in by a tiki or totem. An Irish pub is synonymous with shamrocks and the color green. A sports bar’s calling card is a bowling ball, a football, or a basket ball. If your bar has no particular ambience and if all else fails and nothing else works, it is always a safe bet to plunk down a picture of a nice frothy mug of beer.
Another tip is to advertise your top seller, in terms of the type of alcoholic drink you serve which garners the most business. A bar known for its tequila should put that on the sign, and same with rum and beer.
Finally, when choosing a Personalized Bar Sign, ask yourself: What type of bar do you own? There is a clear difference between a tavern and a man cave, a pub and a brewery, a tiki bar and a tequila bar , a saloon and a sports bar, a coffee house and a kitchen. Place the word directly in your sign.
The Art of Beverage is an ideal place from which to get a Personalized Bar Sign made. To learn more, please visit http://www.theartofbeverage.com/
