It has always been important for a sales rep to be able to establish a connection with their clients. The sales rep was the face of the company. If the client trusted their rep, they automatically trusted the company the rep worked for.
All businesses know that it’s far more important to maintain a current client than it is to gain a new one. Gaining a new client makes a company feel good, but it’s the older, loyal clients, who provide the company with a reliable stream of income.
While everyone understands the importance of giving a customer a reason to come back and do business with a company over and over again, some sales reps have yet to fully grasp the full value of connections in selling.
A recent marketing study recently drove home exactly why it’s so important for a sales rep to really connect with the customers they come into contact with. The study indicated that the odds of the sales rep getting a call from the client went up by as much as 240% when they were able to establish a personal bond with a client. This in turn led to a significant increase in the sale rep’s overall productivity.
These days it’s very tempting to let technology to the work for you. Once you’ve met with a client you can provide them with the apps, links, and email addresses needed to place an order for anything they want. While this might free up your time, it doesn’t help you establish a personal connection with the client. Instead of sending an email, you need to arrange for a face to face meeting. Even communicating with Skype will help you create the personal connection you need if you want to turn the client into a loyal customer.
You can no longer afford to not use Twitter and Facebook as part of your marketing program. The great thing about these social networking sites is that in addition to being free, it allows you to connect with a mass amount of your clients all at once. The trick is to remember that you can’t just talk about marketing and business. You need to be willing to reveal a little bit of personal information about your life if you want to establish a truly personal connection. You should also make sure you keep all of your comments up beat.
Make a note of important dates in your customer’s life. Not only should you send them a little note on the anniversary of the day that they became a customer of yours, you should also think about sending them a cheerful note on their birthday.
Establishing a personal connection with your clients will not only help your company earn money, but it will also make your job more enjoyable.
For effective sales and marketing training, get in touch with The Sales Coaching Institute. They stay up to date on all the different things sales staff need to do if they want to retain a personal and lucrative connection with their clients.
